The Brand Impact of a Corporate Uniform

Stand out From the Crowd

08 October 2021

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A corporate uniform complements a company's marketing efforts through helping build its brand presence and awareness by communicating ownership, quality, and inspiration. Companies use branding to establish recognition, trust, and loyalty by creating a unique identity for their business. This assists companies to differentiate themselves from their competitors and ultimately influence customer behaviour.

Company and Brand Pride

Branding is all about creating awareness, and uniforms contribute towards delivering on this objective. Corporate wear may or may not display a company logo or slogan, which uses a specific font in line with the company's corporate identity to increase brand awareness.

Brand Identity for Brand Ambassadors

In the corporate world, appearance reigns supreme. Corporate office wear is often regarded as an indication of a company's values, ethics, and integrity. It provides direction for employees in terms of their work ethics and pride in the company. The very nature of a corporate uniform can transform an average employee into a confident Brand Ambassador for their company.

Increased Morale and Productivity

The inner confidence that corporate wear creates is ultimately reflected outwardly, boosting employee morale, and making more positive and confident employees who exhibit higher productivity and customer service.

Consistent Look and Feel

Managers who are considering office wear for men and women should consider comfort, style, and quality before implementing a uniform policy. Implementing a corporate uniform is an ideal opportunity to create a visible public impact and avoids the risk of losing potential customers over inappropriately dressed employees.

Create the Required Impact

Uniform styles and colours can be used strategically to elicit specific responses from customers. For example, a more casual uniform style will exude a relaxed response, while a formal business style will provide a professional and confident look. Colour also plays a psychological role where, for example, red is associated with vitality and determination, black with power, orange with enthusiasm and blue with confidence and intelligence.

Team Spirit and Unity

Uniforms have an underestimated power to bring a team together as they help employees to feel part of a more significant movement. This unity is recognised and appreciated by potential customers which helps further a feeling of trust in the brand.

Imagemakers carries a timeless yet versatile range of mix and match corporate uniform styles that reflect individual personalities but still encourage a feeling of belonging to a team. Each range offers workwear for men and women that can be combined and worn in multiple ways. Furthermore, our stylish range enhances the brand image of each client with easy-care fabrics that are chosen to withstand the rigours of daily working life.

Imagemakers design, manufacture and supply corporate wear for staff and individuals in the banking, hospitality, financial, healthcare, motor, educational, security, and travel sectors.

For functional corporate wear that will empower your business and assist your employees with making favourable impressions that last, contact us or request a free catalogue to view their wide and versatile range.