Colour Psychology - What Your Brand Colours Say About Your Business
Have you ever thought about what makes certain brands way more memorable than others? Here’s the kicker: it’s not just their logo or catchy slogan – it's their colours! Colour psychology is one of the most powerful tools in branding, and it influences brand perception and human emotions. In fact, research indicates that colours can increase brand recognition by up to 80%. We’re about to take you on a journey of exploring how what we wear to work meets colour psychology – and the results are powerful for brands like yours that want to create a strong and memorable brand image.
Find out what’s your brand’s power colour by taking our quick quiz here.
After 40 years of specialising in supplying businesses across Africa, we understand the significance of colour. Our latest range of corporate clothes is designed not only to align with your brand's identity but to ensure your team looks professional and embodies your company's values.
Choosing Your Brand’s New Look Backed by Colour Psychology - Not Just Aesthetic
Colours evoke specific thoughts and emotions.
Here's a breakdown of what different colours can convey in business:
REDS | Energising, Bold & Brilliant
Red is more than a power colour – it’s a statement. It conveys a sense of bravery, motivation, high and positive energy, and action! Whether you’re in a client-facing role or managing a high-performing team, red communicates that you’re here to make things happen. This colour palette is ideal for dynamic teams in sales or retail. It makes a striking choice for proactive teams who want to stand out amongst competitors and lead.
BLUES | Cool, Calm & Confident
Looking to inspire trust and assurance? A blue colour palette is your brand’s best friend when it comes to choosing the ideal on-brand looks for your team. Ranging from affirming navy to calming topaz, it’s the palette that evokes a sense of confidence and trustworthiness – the kind of feeling you want your clients to experience when interacting with your brand, and your team to exude. Our refined palette of navy, true blue, and modern prints within blue hues makes it an easy win for companies in industries like finance, consulting, and law. If you’re shopping for elegant business garments, this collection balances professionalism with undeniable class.
GREENS | Friendly, Fresh & Flexible
Green is the colour of growth – quite literally and figuratively. From vibrant emerald to popping pistachio, a green colour palette offers a sense of vitality and fresh, forward-thinking momentum, perfect for environmentally conscious companies or those within the medical/health and wellness industries. A green colour story suits brands focused on wellbeing, renewal, or innovation. Plus, it pops beautifully on teams that want to convey approachability without losing sophistication.
BRIGHTS | Approachable, Lively & Chic
Do you consider your company culture to be bold with a lot of personality? Our range of Brights could be the colour palette for your brand. This palette of coral, bright pink, lively lilac and purples is fresh, fabulous, and perfect for teams that thrive on creativity and connection. Brights are ideal for professionals in schools, creative agencies, or brands that want to be approachable and radiant. Our collection of bright ladies’ work wear, for example, adds extraordinary flair to otherwise traditional womenswear, proving that professionalism doesn’t have to be boring.
NEUTRALS | Subtle, Stylish & Chic
Not every brand wants to scream for attention – some prefer a look that’s grounded in elegance. Neutrals like Sandstone suiting from our latest range, Pearl Black or White, the Gucci print, and Desert tones from our range of colours for blouses, offer that subtle sophistication and a sense of stability. If your brand values tradition, reliability, and even natural beauty, our range of neutrals will make the perfect fit for you and your team. Especially popular in the medical and educational sectors, neutral colours offer an earthy yet elegant presence.
MONOCHROME | Classic Confidence
Black and white never go out of style. Our range of monochromatic looks for the office is all about timeless class. It says: We’re professional, we’re refined, and we mean business. Monochrome outfits work beautifully in executive offices, high-end hospitality, and legal environments. With clothes designed in this palette, your team will always look professional, no matter the industry.
Understanding these colour associations can help you choose the right palette that truly reflects your brand image.
Balancing Workplace Fashion with Your Brand Identity
Your team's look should reflect your brand's personality. For example, a company at the aligned with innovation might pick sleek, modern bold colours. Alternatively, a brand focusing on upholding a sense of tradition might choose classic styles in neutral tones.
The Brand Impact of a Cohesive Look
Uniformity creates a sense of teamwork and professionalism amongst employees. When staff members wear coordinated outfits, it not only boosts their morale but it also reinforces brand consistency. Cohesion is especially important for customer-facing roles, where first impressions really do matter.
An added benefit is that well-designed clothing can enhance an employee’s confidence, leading to improved performance and customer interactions overall, and don’t forget, your company can pay for your team’s new look as well. Learn how to get them on-board to do so here.
Choosing the Right Look for your Team
Of course, selecting appropriate brand clothing suppliers as a team involves more than just picking random colours.
We highly recommend considering these factors when choosing your brand’s new look:
- Fabric: Select high-quality fabrics that are both durable and comfortable.
- Fit: Guide each individual to pick styles that complement their unique body type.
- Functionality: Be mindful of styles with pockets, breathable fabrics, and ease of movement as it can enhance practicality for your employees.
By focusing on these elements, you’ll ensure your team’s new look is stylish, functional, and on-brand.
Take The Quiz!
Find Your Brand's Power Colour
With just a few fun questions, we’ll help you discover the colour palette and style that’s best suited for your team and your company ethos.
- It’s quick
- It’s insightful
- It’s a game-changer for your brand
Incorporating colour psychology into your team’s presentation is way more than just a design aesthetic choice - it's a strategic move that can improve your brand’s perception, team morale, and customer trust. Ladies, with a vast range of styles for various body shapes and sizes, we guarantee you will find the perfect fit for you from our collection of women’s corporate wear. Let Imagemakers help you make a lasting impression.
