“A group of volunteers started #OperationHydrate in response to calls for water from Senekal. The call for assistance drove everyone.
The goodwill from South Africans has been amazing. Everyone is rallying behind #OperationHydrate and millions of litres of water has been distributed already. Massive Social media drove it from day 1. A whatsapp group was started by the volunteers and that’s how it grew. Twitter, Facebook and Instagram drove it. Fly Mango, ShopRite and several other companies joined in to support the campaign.
Our aim is to get water to the areas that are most affected by the drought.”